UCalgary Convocation e-book

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This was a super-fun project that I got parachuted into right back from my holidays. It was a request to turn five webinars into a brief but engaging e-book for new graduates to browse and click through to the official UCalgary Alumni website.

I designed it and got approval on round #1. Then I built out all of the interactive elements and uploaded it after playtesting on desktop, tablet and phones.

Yes, I did the playtesting as well.

Here’s the online link to the piece →

UCalgary Alumni Magazine Spring/Summer 2018

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An extremely impactful main editorial feature focused on mental health issues and research demanded a smart, respectful visual creative solution. The rest of the mag looks nice too, but this case study is primarily about the main editorial feature and the cover.

After reading the written articles, I developed the concept of “We all have baggage” which I tweaked into the phrase, “The things we carry”. This phrase, along with the visuals of each interviewee carrying a relevant form of baggage (ie. suitcase, backpack, gym bag, etc.) delivers a positive message that everyone is affected by the stigma of mental health. The inspiring written phrases on each person’s bag are direct quotes that each person (interviewed and photographed) allowed us to use. We added this touch of positivity to each person’s story because, even though they will carry the issue with them for the rest of their lives, they have also made the decision to be positive about how they deal with it.

Great photography based upon my initial layout comps made it through from pitch to final print. My main challenge was figuring out how to present weighty issues such as sexual assault, suicide and depression without appearing sad or hopeless. I also managed to keep the editorial design more-or-less “on-brand” with the colour and typography choices.

Then I started preparing and populating the content and images for the whole magazine into our responsive website magazine. It’s built upon a WP template with some additional custom CSS styling.

Here’s the online link to the magazine →

As an added bonus, here’s a quick bts video on how the cover came together.

UCalgary Event Graphics

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Certain UCalgary Alumni-focused events were in need of a visual touchpoint. Each logomark reflects the heritage of a common UCalgary brand, yet they are all unique enough to stand on their own.

These brand elements have been employed across print and digital with equal and consistent success.

CD Package Design – For Me

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Yup, this is my own music. I’ve been writing and recording for quite some time now. I finally decided to just put some of my favourites into a nice little package with a pretty bow on it.

The concept: I wanted to create a Christian Rock CD without drawing too much attention to the artist. So, I did up a bunch of original paintings focused on a single musical chord, made with G, C and D. The shorthand nickname is “Gsus”. The paintings are shown as “larger than the human subject”, which seems appropriate for who the music was written for. At least, that’s the way I feel about it.

Both the music and the design are getting favourable comments.

Tim Hortons: Adopt a Donut

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This was an idea that hit me one morning when I noticed the design team descend on a dozen donuts. All but one was taken up in the first rush. This led me to feel a strange sort of empathy for the unchosen pastry. If I could give voice to the donut’s insecurities and low self-esteem, I figured I could help us all to be better-informed and more sensitive about how we choose our donuts.

And then I thought this would make for an excellent campaign to boost sales for coffee and donuts. So I wrote and designed this up.

Yes, the donut had a name… and it was “Delicious”.

UCalgary Campaign 201 book and website app

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When life gives you lemons…

Due to a kooky situation with another designer who basically lost interest and dropped the ball (a.k.a. quit), I was parachuted into this design communications piece six weeks after the initial kickoff. I picked up the project with the same deadline looming and cranked up the design dial to “11”.

Working with a CD team lead, my initial deliverable was to design the base graphics and typography for the print piece. I gained approval from the higher-ups and motored into design fulfillment phase. There was some medium-level pshop and custom illustrator work to evolve the UCalgary energy into flowing light ribbons that wove through the design layouts, as well as full print pre-press and delivery to the print shop. This was all done within 12 working days (okay… I added in an extra 15 hours overtime, but I had to).

Then I (and one other production designer) designed and populated the web version for a launch date two weeks later. It’s a WP base site, so don’t get too critical, or be too impressed ;^) But it is also available as an app, which is kinda nice.

Here’s the online link to the piece →

Sol Power Projects Ltd. Website

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Solar energy professionals who focus on the client experience first and foremost. They were looking to improve their corporate public brand while also enhancing their prior industry relationships. The main challenge was their extremely short timeline. We started with the content map and wireframe and agreed that the best approach was to design a single page scrolling site.

Then I went to work.

View the site here →

 

UCalgary Alumni Magazine Spring 2017

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Solid editorial content leads to another excellent read, in print and online.

My second issue for UCalgary. Same editor (still awesome) and some really great writers/photographers/illustrators to put this 60-page piece together. Great to hold and flip through.

After it went to press, then I got to prepare and re-purpose all of the content for the online version, which is basically another three-weeks worth of work.

After the presscheck visit in Vancouver, I received this bit of feedback from the print rep:
Thank you to all of you. Best presscheck ever! Great design and experience was a key ingredient.”

View the website here →       View the PDF Flipbook here →

UCalgary Alumni Quick Facts (brochure)

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A printed info brochure, with a quick overview of all the services and support that all UCalgary alumni can benefit from. Custom z-fold was devised as part of the design, further emphasizing the myriad opportunities. Very well received both internally and externally. Looks great when it stands up on a desk.

UCalgary Alumni 2016 ARCH AWARDS Video Wall

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UCalgary Alumni were looking for a way to acknowledge their outstanding graduates from the past 50 years. They came to me with an idea of a standard printed display (like a tradeshow booth), but they mentioned that they wanted to feature all 64 of their award winners from the past. Sounded cool, but kinda impossible.

I said “That sounds great, but I think it would look waaaay more impressive if it was a true multimedia infomercial-motion graphic-type thingy”. My real intent was to get them to open the parameters of the design piece so that we had a chance to give each person their 15 minutes of fame up on the wall. Their eyes got real big once I started mocking it up and then brought in a video specialist to fully realize the piece within Adobe After Effects and Premiere Pro. The final piece, which was a composite display wall built from six synced 80″ LED screens, stood over 7 feet tall and 16 feet wide. Jaw-dropping to say the least.

I pulled this together with the videographer in less than 2 weeks. I am now hooked on Adobe After Effects.

A modified version of the full video loop can be viewed here →

This was a 16 x 7 ft display wall. Try to keep that in mind when you see the teeny video sample.