Tim Hortons: Adopt a Donut

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This was an idea that hit me one morning when I noticed the design team descend on a dozen donuts. All but one was taken up in the first rush. This led me to feel a strange sort of empathy for the unchosen pastry. If I could give voice to the donut’s insecurities and low self-esteem, I figured I could help us all to be better-informed and more sensitive about how we choose our donuts.

And then I thought this would make for an excellent campaign to boost sales for coffee and donuts. So I wrote and designed this up.

Yes, the donut had a name… and it was “Delicious”.

UCalgary Campaign 201 book and website app

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When life gives you lemons…

Due to a kooky situation with another designer who basically lost interest and dropped the ball (a.k.a. quit), I was parachuted into this design communications piece six weeks after the initial kickoff. It might sound weird, but the previously-mentioned ball-dropper did almost nothing that could be used within the final design except attend a few photoshoots. So, I picked up the project with the same deadline looming and cranked up the design dial to “11”.

Working with a CD team lead, my initial deliverable was to design the base graphics and typography for the print piece. I gained approval from the higher-ups and motored into design fulfillment phase. There was some medium-level pshop and custom illustrator work to evolve the UCalgary energy into flowing light ribbons that wove through the design layouts, as well as full print pre-press and delivery to the print shop. This was all done within 12 working days (okay… I added in an extra 15 hours overtime, but I had to).

Then I (and one other production designer) designed and populated the web version for a launch date two weeks later. It’s a WP base site, so don’t get too critical, or be too impressed ;^) But it is also available as an app, which is kinda nice.

Here’s the online link to the piece →

Sol Power Projects Ltd. Website

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Solar energy professionals who focus on the client experience first and foremost. They were looking to improve their corporate public brand while also enhancing their prior industry relationships. The main challenge was their extremely short timeline. We started with the content map and wireframe and agreed that the best approach was to design a single page scrolling site.

Then I went to work.

View the site here →

 

UCalgary Alumni Magazine Spring 2017

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Solid editorial content leads to another excellent read, in print and online.

My second issue for UCalgary. Same editor (still awesome) and some really great writers/photographers/illustrators to put this 60-page piece together. Great to hold and flip through.

After it went to press, then I got to prepare and re-purpose all of the content for the online version, which is basically another three-weeks worth of work.

After the presscheck visit in Vancouver, I received this bit of feedback from the print rep:
Thank you to all of you. Best presscheck ever! Great design and experience was a key ingredient.”

View the website here →       View the PDF Flipbook here →

UCalgary Alumni Quick Facts (brochure)

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A printed info brochure, with a quick overview of all the services and support that all UCalgary alumni can benefit from. Custom z-fold was devised as part of the design, further emphasizing the myriad opportunities. Very well received both internally and externally. Looks great when it stands up on a desk.

UCalgary Alumni 2016 ARCH AWARDS Video Wall

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UCalgary Alumni were looking for a way to acknowledge their outstanding graduates from the past 50 years. They came to me with an idea of a standard printed display (like a tradeshow booth), but they mentioned that they wanted to feature all 64 of their award winners from the past. Sounded cool, but kinda impossible.

I said “That sounds great, but I think it would look waaaay more impressive if it was a true multimedia infomercial-motion graphic-type thingy”. My real intent was to get them to open the parameters of the design piece so that we had a chance to give each person their 15 minutes of fame up on the wall. Their eyes got real big once I started mocking it up and then brought in a video specialist to fully realize the piece within Adobe After Effects and Premiere Pro. The final piece, which was a composite display wall built from six synced 80″ LED screens, stood over 7 feet tall and 16 feet wide. Jaw-dropping to say the least.

I pulled this together with the videographer in less than 2 weeks. I am now hooked on Adobe After Effects.

A modified version of the full video loop can be viewed here →

This was a 16 x 7 ft display wall. Try to keep that in mind when you see the teeny video sample.

 

UCalgary Alumni Magazine Fall 2016

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A full-on printed editorial magazine, believe it or not.

This was my first issue for UCalgary. I worked with one of the best editors I’ve ever met (that’s you, Deb) and some really great writers/photographers/illustrators to put this 56-page piece together. All-in-all, I’m pretty much still in love with how a magazine smells after it comes off the presses.

After it went to press, then I got to prepare and re-purpose all of the content for the online version, which is basically another three-weeks worth of work. I enjoy it when a website goes live too… but it just smells different.

Excerpt from an actual email: “…we just got the alumni magazine and I read every page carefully. It is REALLY good. The design, the content, the tone. Thank you. I was trying to remember if it was always this good… What have you changed of late?”

View the website here →       View the PDF Flipbook here →

 

Dr. Zeuss Fan T-shirts

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The band needed some new swag to sell at the shows.

I designed up two shirt styles (and coined the acronymn “DRZ” during the project). The second design was a nod to the 25 years we have been performing on stage together… all seven of us.

Crazy…

5QIR Investor Relations Website

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A dedicated team of IR and Corporate Communications professionals who really know what they’re doing. They even built their own website, based upon a WP theme. Due to the fact that they were getting busier and busier doing the “communications” part of the biz, they hired me to give them a fresh and updated site design along with some enhanced visuals and messaging throughout. The challenge was that they wanted to keep their existing theme. So I had to basically design and build a new look from within the WP theme itself, using some custom coded CSS and widgets. It was a great experience for me and the client to go through.

We pushed the whole new website live 36 days after our first meeting.

View it here →

 

Fragments of Soul : Website

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I worked with Amy Dryer, an established artist in Calgary to redesign/build her website in order to help her showcase her art on the web. I also helped her develop the extra tools she needed to connect her social media channels, gather a subscriber database and perform a better job all-around in elevating her self-promotion game.

The site is based upon a custom-coded WordPress shell (not a template). I also was part of the client training process at the end.

Visit the site >