Hempco Website and Investor Presentation

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I was contracted to help a public company with a brand facelift as they were initiating a consolidation merger. They needed to communicate and demonstrate the advantages of the merger to their current shareholders while also attracting interest from a completely new audience. This all had to happen at the upcoming AGM, which was two weeks away.

I ramped up my understanding of their USP and various sub-brands and delivered a fresh and informative PPT deck in time for the May AGM. The website was redesigned and launched just 10 weeks later.

Several custom info graphics and enhanced visuals were created as part of this whole re-launch.

The website (built and designed within WordPress) and presentation are available here ».

UCalgary Convocation e-book

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This was a super-fun project that I got parachuted into right back from my holidays. It was a request to turn five webinars into a brief but engaging e-book for new graduates to browse and click through to the official UCalgary Alumni website.

I designed it and got approval on round #1. Then I built out all of the interactive elements and uploaded it after playtesting on desktop, tablet and phones.

Yes, I did the playtesting as well.

Here’s the online link to the piece →

UCalgary Alumni Magazine Spring/Summer 2018

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An extremely impactful main editorial feature focused on mental health issues and research demanded a smart, respectful visual creative solution. The rest of the mag looks nice too, but this case study is primarily about the main editorial feature and the cover.

After reading the written articles, I developed the concept of “We all have baggage” which I tweaked into the phrase, “The things we carry”. This phrase, along with the visuals of each interviewee carrying a relevant form of baggage (ie. suitcase, backpack, gym bag, etc.) delivers a positive message that everyone is affected by the stigma of mental health. The inspiring written phrases on each person’s bag are direct quotes that each person (interviewed and photographed) allowed us to use. We added this touch of positivity to each person’s story because, even though they will carry the issue with them for the rest of their lives, they have also made the decision to be positive about how they deal with it.

Great photography based upon my initial layout comps made it through from pitch to final print. My main challenge was figuring out how to present weighty issues such as sexual assault, suicide and depression without appearing sad or hopeless. I also managed to keep the editorial design more-or-less “on-brand” with the colour and typography choices.

Then I started preparing and populating the content and images for the whole magazine into our responsive website magazine. It’s built upon a WP template with some additional custom CSS styling.

Here’s the online link to the magazine →

As an added bonus, here’s a quick bts video on how the cover came together.

UCalgary Alumni Magazine Fall/Winter 2017

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I worked with a new CD this time and some great design concepts made it through to print in this issue. We pushed the boundaries a little bit and got some great photographers involved. The biggest challenge was sifting through the vast amount of content bites (150 of them) and turning them into something waaaaay more interesting than just another wordy list. Super-massive amounts of PShop work, btw.

All-in-all, this 52-page piece is great to hold and flip through.

Then I started preparing and populating a brand new responsive website platform for the magazine. No, I didn’t build it from scratch… it’s a WP template with some custom CSS styling.

Here’s the online link to the magazine →

Sol Power Projects Ltd. Website

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Solar energy professionals who focus on the client experience first and foremost. They were looking to improve their corporate public brand while also enhancing their prior industry relationships. The main challenge was their extremely short timeline. We started with the content map and wireframe and agreed that the best approach was to design a single page scrolling site.

Then I went to work.

View the site here →

 

UCalgary Alumni Magazine Spring 2017

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Solid editorial content leads to another excellent read, in print and online.

My second issue for UCalgary. Same editor (still awesome) and some really great writers/photographers/illustrators to put this 60-page piece together. Great to hold and flip through.

After it went to press, then I got to prepare and re-purpose all of the content for the online version, which is basically another three-weeks worth of work.

After the presscheck visit in Vancouver, I received this bit of feedback from the print rep:
Thank you to all of you. Best presscheck ever! Great design and experience was a key ingredient.”

View the website here →       View the PDF Flipbook here →

UCalgary Alumni 2016 ARCH AWARDS Video Wall

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UCalgary Alumni were looking for a way to acknowledge their outstanding graduates from the past 50 years. They came to me with an idea of a standard printed display (like a tradeshow booth), but they mentioned that they wanted to feature all 64 of their award winners from the past. Sounded cool, but kinda impossible.

I said “That sounds great, but I think it would look waaaay more impressive if it was a true multimedia infomercial-motion graphic-type thingy”. My real intent was to get them to open the parameters of the design piece so that we had a chance to give each person their 15 minutes of fame up on the wall. Their eyes got real big once I started mocking it up and then brought in a video specialist to fully realize the piece within Adobe After Effects and Premiere Pro. The final piece, which was a composite display wall built from six synced 80″ LED screens, stood over 7 feet tall and 16 feet wide. Jaw-dropping to say the least.

I pulled this together with the videographer in less than 2 weeks. I am now hooked on Adobe After Effects.

A modified version of the full video loop can be viewed here →

This was a 16 x 7 ft display wall. Try to keep that in mind when you see the teeny video sample.

 

UCalgary Alumni Magazine Fall 2016

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A full-on printed editorial magazine, believe it or not.

This was my first issue for UCalgary. I worked with one of the best editors I’ve ever met (that’s you, Deb) and some really great writers/photographers/illustrators to put this 56-page piece together. All-in-all, I’m pretty much still in love with how a magazine smells after it comes off the presses.

After it went to press, then I got to prepare and re-purpose all of the content for the online version, which is basically another three-weeks worth of work. I enjoy it when a website goes live too… but it just smells different.

Excerpt from an actual email: “…we just got the alumni magazine and I read every page carefully. It is REALLY good. The design, the content, the tone. Thank you. I was trying to remember if it was always this good… What have you changed of late?”

View the website here →       View the PDF Flipbook here →

 

5QIR Investor Relations Website

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A dedicated team of IR and Corporate Communications professionals who really know what they’re doing. They even built their own website, based upon a WP theme. Due to the fact that they were getting busier and busier doing the “communications” part of the biz, they hired me to give them a fresh and updated site design along with some enhanced visuals and messaging throughout. The challenge was that they wanted to keep their existing theme. So I had to basically design and build a new look from within the WP theme itself, using some custom coded CSS and widgets. It was a great experience for me and the client to go through.

We pushed the whole new website live 36 days after our first meeting.

View it here →

 

McCoy Global 2013 Online Annual Report

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Microsite synopsis of the year’s results, with a little bit of brand refinement thrown in to the mix. Client had undergone a name change and was specifically seeking to align their business model with a more “global” marketplace. I guess North America just isn’t enough. Custom animations were also part of the solution I got to develop. There was also a supporting print piece for the MD&A and Financials… but you probably could have guessed that.

Visit the site >