Project Description

When life gives you lemons…

Due to a kooky situation with another designer who basically lost interest and dropped the ball (a.k.a. quit), I was parachuted into this design communications piece six weeks after the initial kickoff. It might sound weird, but the previously-mentioned ball-dropper did almost nothing that could be used within the final design except attend a few photoshoots. So, I picked up the project with the same deadline looming and cranked up the design dial to “11”.

Working with a CD team lead, my initial deliverable was to design the base graphics and typography for the print piece. I gained approval from the higher-ups and motored into design fulfillment phase. There was some medium-level pshop and custom illustrator work to evolve the UCalgary energy into flowing light ribbons that wove through the design layouts, as well as full print pre-press and delivery to the print shop. This was all done within 12 working days (okay… I added in an extra 15 hours overtime, but I had to).

Then I (and one other production designer) designed and populated the web version for a launch date two weeks later. It’s a WP base site, so don’t get too critical, or be too impressed ;^) But it is also available as an app, which is kinda nice.

Here’s the online link to the piece →